March 6, 2022

IDEA Welcomes Lisa Tolnai to Account Executive Team

Experienced Account Executive Bolsters IDEA’s Exchange Team

Arlington, VA — IDEA announces that Lisa Tolnai has joined its staff as account executive; she is an important addition to support the IDEA Exchange platform, the leading EDI Value-Added Network (VAN) in the electrical industry.

As the newest member of IDEA’s account management team, Lisa Tolnai will be responsible for managing key customers of IDEA Exchange. She brings deep EDI experience with years of managing large EDI users. Starting her EDI career at Liaison Technologies, Tolnai expanded her experience with Opentext after its acquisition of Liaison.

“As the industry continues to invest in automation, industry experience and superior customer service makes the difference with a business-critical function like EDI. We’re dedicated to continuing to provide the personal, experienced service for IDEA Exchange customers,” Mike Wentz, IDEA Vice President of Sales.

IDEA Exchange provides Tier 1 VAN services with growing usage. Industry-owned and supported, IDEA’s EDI team brings over 20+ years of experience. The team brings distribution and manufacturing experience, translation and mapping expertise, and is dedicated to best in class customer service. IDEA provides outsourced EDI managed services as well as supporting in-house EDI.

ABOUT IDEA
The Industry Data Exchange Association, Inc. (IDEA) is the official technology service provider and eBusiness standards body of the electrical industry. IDEA helps hundreds of manufacturers and distributors effectively and efficiently exchange transactional and eCommerce content on a day-to-day basis. IDEA was founded in 1998 through a partnership formed by the National Electrical Manufacturers Association (NEMA) and the National Association of Electrical Distributors (NAED). Their applications also bring value to vertical markets such as industrial, retail, and consumer-packaged goods. IDEA is headquartered in Arlington, VA (idea4industry.com).