![closeup shot of numbers on a screen](https://walkman.idea4industry.com/wp-content/uploads/2017/03/digital-screen-web-740x494.jpg)
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IDEA is a proud member of ETIM North America and is integrally involved in helping the electrical industry adopt ETIM product classification standards in the United States, Canada and Mexico.
![](https://walkman.idea4industry.com/wp-content/uploads/2020/06/Power-of-ETIM-563x346.png)
The Power of ETIM
A proven product classification model used globally by manufacturers, distributors and other industry professionals, ETIM facilitates the flow of consistent content throughout the ecosystem of the electrical industry.
![](https://walkman.idea4industry.com/wp-content/uploads/2020/06/How-ETIM-works-563x346.png)
How ETIM Works
A language-independent model, ETIM seamlessly converts product information into alphanumeric codes for reliable transmission across countless languages and software platforms, enabling product content to be conveyed appropriately and efficiently throughout the electrical supply chain.
![](https://walkman.idea4industry.com/wp-content/uploads/2020/06/ETIM-NA_Devices_pad-sm-revised-563x346.png)
Good for the Entire Industry
From manufacturers’ internal environments, to distributor ERPs and webstores, to the myriad of applications for architectural and systems design, like estimating software, CAD and BIM, streamlining the exchange of information helps optimize processes, supports profitability and enables the correct products to be specified and installed.
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Collaboration is Key
The power of ETIM is the collective; the model is successful through independent and sector-wide collaboration of industry professionals. Lend your product experience and expertise to benefit the industry and become a member of ETIM NA.
Key Partnerships
Together ETIM and IDEA can improve the quality and communication of product data throughout the electrical supply chain, bringing more value and functionality to users industry-wide.
Let your voices be heard!
IDEA Connector enables
Lura McBride's sales team
to easily share accurate
product information
She’s Chief Operating Officer,
Van Meter, Inc.
![Lura McBride headshot](https://walkman.idea4industry.com/wp-content/uploads/2018/01/Lura-McBride.png)